to Grow Your Business in 2024
Marketing has seen considerable change in recent years with a significant shift to digital platforms. Digital marketing focuses on online media and the internet using connected devices, such as laptops, mobile phones, tablets, or even the internet of things. Many digital marketing tools have been developed to assist marketers and brands in spreading their messages online.
Statista projects worldwide digital advertising spending to reach $695.66 billion in 2024 and to surge to over $835 billion by 2026. Brands need to be part of this. Consumers spend an increasing proportion of their time online and have moved away from traditional media. However, they haven’t abandoned it completely, and brands are frequently now taking an omnichannel approach to their marketing.
Digital marketing focuses on reaching customers with conversion-oriented messages across multiple channels as they move down the sales funnel. In most cases, making sales is the ultimate goal.
Digital marketing tools and platforms assist brands to function in the digital world. Technically, digital marketing tools address a single problem for marketers, while digital marketing platforms offer solutions for multiple marketing problems. However, we don’t differentiate here and include a range of tools and platforms designed to help marketers in one of seven main areas of digital marketing.